As any other industry, the travel and hospitality sphere have certainly benefited from using online platforms to attract, interact and engage with travellers. While embracing new technologies, hotels have been able to promote news and special offers, to converse with travellers and to provide them customer support, to ultimately convert them into prospects and customers.
Keeping up with the latest digital developments to transform them into opportunities is consequently essential for hotel marketing and management. The inforgraphic below from NetAffinity depicts the 14 digital marketing trends hotel marketers can expect to deal with in 2014.
Egluu’s advice: Have a look and learn from it! Following these trends will help you to deliver an intelligent, cross-platform digital marketing experiences that maximizes your brand awareness, boosts customer engagement and generates revenue.
