Imperfectus was created in 2019 with the mission of eliminating food waste while offering quality products and proximity to everyone. Imperfect fruit and vegetable boxes (which do not meet the aesthetic requirements of supermarkets) but just as or more delicious, at prices lower than your usual greengrocers, and delivered to your door.

After doing a thorough website audit to be able to propose the necessary improvement actions for this e-commerce, we redesigned its website, adapting its administration and management in a personalized way based on the needs of the business, placing special emphasis on the sales funnel and post-purchase management through contracted logistics service.

client: Imperfectus